The Distillery Winter Village tree lighting, Toronto

Be unmissable.

Trusted By
JellycatHampton WaterDISARONNOMcCainTribeca Film FestivalOLGOntario Craft WineriesLEGOGérard BertrandThe DistilleryThe Distillery Winter VillageBMWSouth St. BurgerCoca-Cola CanadaCanadian TireTable 6ixMackenzie InvestmentsSartorial WealthCOBS BreadToronto Downtown WestPRANAThe Spice TailorArniston BayVisit MississaugaThree H Furniture SystemsMilkCanaryCote des Roses

About Next PR

Senior thinking. Sharp instincts.
Work that moves brands forward.

With a strong sense of what will land, we find the stories, opportunities and moments that shape perception, create connection and make your brand impossible to overlook.

Why Earned Media Matters More Now

AI has changed how brands are discovered, but credibility and trust are still earned.

The stories others tell about your brand shape how both people and AI perceive, understand and recommend you. That’s why smart, human-led PR matters more than ever in helping brands stay relevant, influential and unmissable.Laurie Weir · Founder & President
Laurie Weir reading a Maclean's feature beside a laptop
A member of the Next Public Relations team seated in a studio setting
Laurie Weir in a cream suit working on a laptop
Laurie Weir, Founder and CEO of Next Public Relations, in a navy suit

Our Services

Build a brand worth talking about.

01

Integrated PR Strategy

A clear story, told consistently.

Cohesive messaging across marketing touchpoints creates greater impact and stronger resonance.

02

Media Relations

Coverage that compounds into credibility.

Tailored pitching to the right media. Relationships built over decades make your brand a source rather than a one-time feature.

03

Executive Profiling & Thought Leadership

For leaders with something to say.

Executive positioning, story development, contributed writing, speaking opportunities and timely commentary that turn expertise into visibility, credibility and authority.

04

Influencer & Brand Partnerships

Strategically aligned to amplify reach.

Creator partnerships chosen for relevance, audience fit and credibility. We handle sourcing, briefing, coordination and campaign execution.

05

Social Strategy & Content Development

An always-on presence with a point of view.

Content that sticks, paid amplification, and community engagement that keeps your brand part of the conversation.

06

Events and Experiential Marketing

Memorable moments people talk about afterwards.

Media previews, product launches and brand activations designed to give people something worth experiencing, sharing and remembering.

07

Media Training

Confident on camera. Composed under pressure.

Message development, transition techniques, and on-camera simulations, so you own the interview.

08

Issues Management

Calm judgement when the stakes are high.

We assess the issue, read the conversation and advise when to respond, what to say and how to move forward.

09

Podcast Strategy & Production

Owned content that builds authority.

From concept through to distribution, we manage format, guest strategy, production, hosting and promotion.

What Our Clients Say

“Next PR has been an indispensable communications partner, elevating The Distillery Winter Village to new heights, both nationally and globally.”
Rik Ocvirk · Director, Experiences & Events, Distillery Historic District

Let’s make you unmissable.