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About Next PR
Senior thinking. Sharp instincts.
Work that moves brands forward.
With a strong sense of what will land, we find the stories, opportunities and moments that shape perception, create connection and make your brand impossible to overlook.
The Distillery Winter Village
Canada’s most photographed Christmas tree turned into a story that reached 41 countries.
4.4B+Earned media reach
100%Year-over-year reach growth
41Countries reached
479Media hits for the tree lighting
“It’s not Christmas in Toronto until you see The Distillery’s Christmas tree on your social feed.”View the full case study →
The Cooperage Marketplace
How we turned a retail opening into a story about 160 years of Toronto history.
194M+Earned media reach
262Media placements
3Live national broadcast crews
41MCBC syndicated TV & radio reach
The Scotties Tournament of Hearts
Taking Canada’s premier women’s curling championship far beyond the sports pages.
33M+Earned media impressions
121Media placements
92Television segments
12Spokesperson interviews
COBS Bread
Raising the profile of Canada’s fastest-growing bakery brand.
100 → 190Canadian bakeries
15National campaigns executed
12M+Earned media impressions (executive thought leadership)
6Years as agency of record
Strategic, integrated communications connect business growth, consumer engagement and brand momentum.View the full case study →
Why Earned Media Matters More Now
AI has changed how brands are discovered, but credibility and trust are still earned.
The stories others tell about your brand shape how both people and AI perceive, understand and recommend you. That’s why smart, human-led PR matters more than ever in helping brands stay relevant, influential and unmissable.Laurie Weir · Founder & President




Our Services
Build a brand worth talking about.
What Our Clients Say
“Next PR has been an indispensable communications partner, elevating The Distillery Winter Village to new heights, both nationally and globally.”













































